Teddy Brown — a soft, earthy brown that mirrors the true color of a teddy bear. Warm, soothing, and irresistibly classic, it carries a quiet sense of comfort that feels natural and timeless. The kind of brown that instantly evokes softness at a glance, making the coat both charming and effortlessly elegant.
Origin
Inspired by an ’80s archive piece, the Teddy Bear Icon Coat debuted in 2013 and quickly became an it-coat loved by celebrities and fashion insiders for its unique blend of glamour and playfulness.
Made from plush camel fabric on a silk base, it offers a rich, tactile surface with a soft, luxurious drape. The oversized silhouette is balanced by refined tailoring: lapel collar, low set-in sleeves, double-breasted fastening, and horn buttons. Horizontal welt pockets and branded lining complete the details.
Designed with exuberant volume to celebrate the fabric’s opulence, this coat makes a statement on its own — effortless with denim, elevated with tailoring.
Attention: Inspired by Max Mara,but note that we don't have a brand logo. Aside from that, you might actually want to give it a try.
