Ash Grey — a calm, refined grey inspired by natural stone. Cool, understated, and effortlessly modern, it carries a quiet sense of confidence that feels pure and timeless. The kind of grey that reveals texture through simplicity, making the coat serene yet unmistakably elegant.
Origin
Inspired by an ’80s archive piece, the Teddy Bear Icon Coat debuted in 2013 and quickly became an it-coat loved by celebrities and fashion insiders for its unique blend of glamour and playfulness.
Made from plush camel fabric on a silk base, it offers a rich, tactile surface with a soft, luxurious drape. The oversized silhouette is balanced by refined tailoring: lapel collar, low set-in sleeves, double-breasted fastening, and horn buttons. Horizontal welt pockets and branded lining complete the details.
Designed with exuberant volume to celebrate the fabric’s opulence, this coat makes a statement on its own — effortless with denim, elevated with tailoring.
Attention: Inspired by Max Mara,but note that we don't have a brand logo. Aside from that, you might actually want to give it a try.
